Press Release: Latis Partners with Brick Brewing of Ontario Canada
BRICK BREWING ANNOUNCES PARTNERSHIP WITH LATIS SPECIALTY BEER IMPORT COMPANY
WATERLOO, Ontario, August 27, 2008 /CNW/ – Brick Brewing Co. Limited announced today they will be partnering with Latis Imports’ to launch its specialty craft import portfolio. Latis currently imports brands from PALM Breweries, Belgium’s largest independent brewer, including PALM Ale and RODENBACH.
“Latis was created to import craft beers from talented independent brewers from around the globe. The specialty import beer experience Latis brings to the table is a great asset to Brick Brewery. As Ontario’s first craft brewer and one of Canada’s last remaining 100% Canadian owned breweries, we know PALM Breweries’ brands will benefit significantly from Brick Breweries strategic focus and new go-to-market strategy” said George Croft, President and Chief Executive Officer.
Brick Brewing Co Limited will start launching select PALM Breweries’ craft brewed beers in the Ontario market in the fourth quarter 2008.
“The craft import segment is growing and changing and Latis, along with PALM Breweries, is contributing to the vibrancy of this category by bringing an exceptional Belgian portfolio to North America. We’re very excited about the opportunity we have to bring PALM Breweries products to Ontario.” says Jim Brickman, Founder and Executive Chair of Brick Brewing Co.
Latis Imports’, founded by former InBev execs David van Wees and Anthony Giardina, has an innovative business model focused on sales and marketing.
“Ontario is one of the most dynamic beer markets in the world and PALM Breweries’ respect for its 261 year old family owned brewing traditions will appeal to these discerning consumers” says Latis CEO van Wees, originally from Princeton Ontario. “PALM Ale’s flavor profile and nuanced palate with a clean finish is a great fit for this savvy beer community.”
About Latis
A collective 25 years of experience in the U.S., Canada and global markets leading brands like Rolling Rock, Labatt Blue, Beck’s, Bass, Stella Artois and Hoegarrden drove David van Wees and Anthony Giardina to create a company that mirrored their passion for developing premium beer brands. And so the idea of Latis was born. At the heart of Latis is a mission to build a portfolio of authentic, craft beers from independent brewers with rich history, traditions and pride. Latis is named after the Celtic goddess of beer and water. The company is headquartered in Ridgefield, CT. www.LatisImports.com
About Brick Brewing
Brick Brewing Co. Limited is Ontario’s largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer with award winning premium quality and value beers. Brick, founded by Jim Brickman in 1984, was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its award winning J. R. Brickman Founder’s Series and Waterloo Dark premium craft beers with other popular brands such as Laker, Red Cap and Formosa Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com
For further information: George Croft, President and CEO, Tel:(519) 576-9100 Ext. 247, E-mail: info@brickbeer.com
